The Shiny Object Syndrome – How to Avoid Shiny Object Syndrome and Stay Focused

The Shiny Object Syndrome

In the previous article, we discussed what the shiny object syndrome is. Here in this post, I will talk about how to avoid shiny object syndrome and stay focused on what is essential.

Here are the 11 ways to avoid shiny object syndrome; take a look……

1. Avoid chasing the hot new things

As an entrepreneur, you’re likely to have unlimited ideas in your mind. It seems so exciting to have so many possibilities ahead of you but remember that not always all the possibilities work for you. And this is what you have to keep in mind to stop getting distracted. The easiest way to avoid shiny object syndrome is to avoid chasing the hot new thing that you come across.

2. Focus on doing what works for you 

It’s very easy to get distracted by the exciting opportunities that come across to you. Sometimes you may even succeed, but most of the time, these possibilities can overwhelm you and make you manoeuvre your business in the wrong direction. The best is to know your core competencies and do what works for you. 

3. Assess the new hot things 

Do not just jump into a new idea or tool; instead, assess its fit with your work and life. Sometimes we get so lured by others’ results that we also want to do the same thing. This approach is not pragmatic. You don’t need to follow what others are doing; instead, ask yourself, 

· Do I really need it? 

· Will this thing genuinely add value to my work and life?

· What are the pros and cons of doing this?

If you think that the hottest thing will add any value to your work and life, you can consider it for sure. But jumping into an idea or tool because others are doing it is not wise at all. It can lead you to some unwise directions, which is not worth it. 

4. Create a defined strategy 

We are in the era of technology, each day, there is something new in the market, but that doesn’t mean we need all that. Of course, as an entrepreneur, we want to keep up with the latest and greatest — but continually jumping into the next hot thing without assessing its overall impact can leave you distracted and unfocused. So, it is better to create a defined strategy before experimenting with a hot thing.

5. New is not always better

This is important to understand that new is not always better. Well, I am not saying that you should ignore every new thing. As a business leader, you need to stay updated with the latest trends and tools. But of course, not every new thing fits your needs and requirements. Sometimes business owners just waste their time chasing every new hot thing they come across. Just because something new came to the market, it is better and more useful. 

6. Learn to see past the noises

It’s tempting to want to have everything that is newly launched in the market. And today, it’s very easy to get distracted by hot things. Because whenever something is launched in the market, the marketers create such hype. Seeing extraordinary reviews on social media creates a mob mentality where people get attracted to things that others are doing. This is not wise at all. Actually, one should understand that these are just noises that lead to distracted and an unfocused mind. One should learn to see past these noises. 

7. Practice minimalism

The best way to avoid any kind of distraction is to practice minimalism. Minimalism is one such practice that helps people to focus on what is essential rather than chasing unwanted and unwise. People with a minimalistic approach question how something fits in with their priorities rather than jumping headfirst into something. 

8. Avoid sources of distraction

Of course, you don’t automatically get distracted; there will be some sources of distraction. Sources of distraction could be anything from newsletters that frequently recommend new products, new offerings, to recommendations on social media handles. It’s very easy to get trapped by these distractions. However, if you cut them off from your life, you will be able to avoid shiny object syndrome to a large extent. Just offload yourself from these distractions and focus on what is essential. Not only will it save a lot of time, but also it will help you have improved efficiency and better results. 

9. Do enough research

Before you jump into any idea or tool, it’s better to do enough research. Getting swayed by a new idea is easier, but there is no point in regretting it later. More often than not, business leaders who jump into a new idea without doing enough research regret their decisions later. You may be passionate to grow promptly, but what is fun in moving ahead without a viable business concept and a realistic plan. Such mistakes can cause you to steer your business in an unwise direction. Doing enough research and developing a plan can help you avoid uncertainties. 

10. Communicate it with your team members

If you find yourself stuck in the middle of an idea or something new and hot, it’s better to communicate with your team members. Your team members will have a different perspective on the idea that you are enticed with. Listen to their suggestions and reasoning before you make any decision regarding a new idea. If your idea survives through this stage, it means it is worth pursuing, and if not, it’s better to chuck it off. Apart from this, you would be able to create a great bond with your team members as they will feel happy as you considered their advice before making your decision. 

11. Be pragmatic

Distractions are easier, especially in the era of technology. Every now and then, there is something new and hot in the market. But having a pragmatic approach can help you deal with these distractions easily. Whether you are an entrepreneur or just a high-school student, you can avoid shiny object syndrome with your practical approach. Rather than getting emotionally driven by something, it’s better to be practical and see how it fits your requirements. If a thing or an idea doesn’t fit your requirement, it’s better to leave it. 

Final Thought So these are the 11 ways you can avoid shiny object syndrome. Whenever you feel swayed away with a new idea or tool, use these methods to get rid of that idea. Remember that anything that you are attracted to should bring real benefits to you and your business. It should add value to your work and life; if it doesn’t do that, it’s not worth it. There is no point in chasing something that you are not sure about, or others are using it. Anything that you spend your hard-earned money on or precious time on should bring value to you. Your decisions should be solely yours based on pragmatic thinking and proper planning and not influenced by others. 

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